A Look Back at Gucci Runway

While we're waiting for images to come out from the upcoming FW0910 Gucci campaign, and since it's been relatively quiet news-wise, I thought now would be a perfect time to take a look back through Freja's career walking the Gucci runway.

There is no doubt that Freja is a Gucci girl through and through. She's already starred in three campaigns and a runway show just isn't the same without her. When she missed walking during the SS09 season, people took notice. Freja has that glam rock look that suits the Gucci aesthetic, so when the two meet the result is chic, cool and enviable. Take a look.

Spring/Summer 2006 Ready to Wear



Fall/Winter 2006/2007 Ready to Wear



Spring/Summer 2007 Ready to Wear



Fall/Winter 2007/2008 Ready to Wear



Spring/Summer 2008 Ready to Wear



Fall/Winter 2008/2009 Ready to Wear



Spring/Summer 2009 Ready to Wear
Freja does not walk


Fall/Winter 2009/2010 Ready to Wear

It's pretty interesting to see the evolution of Frida Giannini's style since she took over as creative director after the Tom Ford era. Many have criticized her designs in recent seasons as being too commercial and too much like Gucci-copying Zara-copying Gucci. Nevertheless, I'll always have a weakness for Gucci because I loved the FW0809 season's take on the "babushka."And I melt a little bit every time I see those knee high boots with the long fringe.

Anyway, if you think I've missed a show please leave a comment. I think Freja may have done a Gucci Cruise show very early in her career but I'm not positive and I can't find any pictures. So if you have them, let me know!

Image Credits: Celebritycity, coutorture, style.com

Some News?

When I started this blog I never intended to participate in the perpetuation of any gossip. If you're a hardcore Freja fan you already know where to go to read about rumors and such. I wanted this blog to concentrate on Freja's professional work and the role she plays within the fashion industry. That being said, I do love gossip as much as the next person and this is why I read The Imagist on a daily basis. Their "scoup du jour" pieces are almost always spot on and they do like to ruffle the fashion feathers by posting juicy tidbits here and there.

Recently they had this little mention of Freja.

That is what I meant by my taking Manhattan life for granted. What other places give you sporadically, Manhattan gives you daily. Our long and langurous lunch stretched on until twilight, at which point Lily Donaldson slipped downstairs from what I assumed was her building (you know the one on the corner of Kenmare and Lafayette). Vogue Paris stylist Julia von Boehm in hardcore hard fashionista mode slumped down on the outside bench just as Freja whisked by and it was nice to see all the kids out basking in Cafe Select's unharried ambiance.

This is the kind of gossip I feel comfortable mentioning because I feel it could be work related and it seems pretty harmless. It's also rooted in a first person sighting so it's hard to debate. Freja has been in New York a lot recently. But the blurb above refers to this past friday, May 1st and the last time we knew of her being in NY was at least two weeks ago.

So what I wonder is has she been in the city this whole time or is this the result of multiple trips? What project could she be working on if any? Are the Lily D and Julia von Boehm sightings related to Freja, or just a coincidental convergence of fashion faces? The Imagist is pretty ambiguous, so I'm not going to jump to any conclusions yet. But wouldn't it be nice to see Freja in Vogue Paris again? It's been a while.

Now, please understand that this long rambling post doesn't mean I don't want to be informed of Freja gossip. If anyone out there reading ever has something they want to share, feel free to e-mail me. Address is in my profile. I'll keep it on the down low. I promise! :)

And for your time, a recent picture of Freja in NY from jdvision:

New Polaroid

"Danish star with the androgynous look got her first tattoo at 16. Freja Beha Erichsen is one of the tops."

Credit goes to candlebougie at tFS for the nice find! I believe the image is pretty recent. It was uploaded to the MUSE magazine facebook page today, May 4th. It's definitely from this past season judging by the hair. Now that I think about it, it's probably a by product of show castings from this past season, so it's not necessarily a recent picture. It could be from Frebruary for all we know. I'm so obsessed with knowing how recent this polaroid is because I want to know if Freja is growing her hair out, or if she's going to cut it again. Yes, who knew I'd ever be this vigilant about hair length.

Anyway, the polaroid comes from John Pfeiffer Casting and I was able to dig up an old interview from 2005 with John where he mentions Freja.

MDC: Speaking of new girls, are there any that stand out this season?
JP: For me, Freja (with IMG); I’m living for Freja, she’s such a nice girl, too.

Freja seems to have that special something that puts casting directors under her spell. In case you didn't know, she is also one of casting agent James Scully's all-time favorite models.

The queen of cool. Probably one of the most-requested models of all my clients. She is the perfect old-school clothes-hanger with a little eighties androgyny thrown in.

With acclaim like this, I hope it means Freja will be around for another few years. I can't bear to see her fade away yet, as models are prone to do in the very fickle fashion industry.

Oh Woe Is Me!

I bet this is how we all feel about the lack of Freja news recently. When do campaign pictures begin leaking? Ugh. Maybe we'll get a new editorial soon? Too bad she's not going to the Met Ball on Monday. I know that Freja isn't the type to attend events like that, but you'd think that in all these years of being a well-known model some designer would have taken her. I'm looking at you Karl!

Image Credits: celebritycity

Vintage Freja

Check these pictures out! They're from the Ann Demeulemeester FW0506 show. This was Freja's first season on the international catwalk circuit so these pictures are fairly old. I think it's rather amazing that she seemingly has not aged since 2005.

I was so happy to come across these pictures because they document the one and only time that Freja has walked for Ann Demeulemeester, my all time favorite designer. Ann is Belgium and she's known for the dark, gothic, androgynous mood of her shows and designs. Her clothing is always covetable and beautiful, with perfectly executed tailoring, layers, draping, and asymmetrical details. She tends to favor a very specific look for her runways--think along the lines of heroin chic with a sexy ugly vibe, and I mean this in a good way--so girls like Freja rarely walk her shows. But this was back during Freja's debut season, and with her androgynous edge, I can understand why Ann grabbed her up for her show.

It's a pity that Freja hasn't walked for her again. That's something that I'd definitely like to see.

Image Credits: larage.com

Editorial - Madame Figaro

Madame Figaro Japan 4-20-2009
Ph: Ben Watts
(click for HQs)


We finally have HQs of Freja's recent feature in Madame Figaro. It's nothing ground breaking but nevertheless, it's nice to see some new pictures. Other than official confirmation about the Gucci and Chanel camapaigns, it's been very quite in terms of any Freja news. More specifically, I'm very anxious to see some new fashion editorials. I'm so curious to see how her hair will be styled now that it's a little bit longer. It definitely gives her a more versatile look, so the question is will stylists and photographers take advantage of this? Will we get to see the softer side of Freja? Or will she continue to be the go-to girl for tough, edgy and androgynous shoots? I hope we find out the answers to these questions very soon.

Image Credits: Scanned by tFS member PENG

Congrats Are In Order

Freja was nominated for a DANSK Fashion Award in the category of Danish Female Model of the Year! She was nominated along with Charlotte Høyer and Agnete Hegelund, but I think Freja is the clear favorite (although I admit that I'm a bit....ok, a lot, biased). Thank you to tFS member candlebougie for breaking the news!

This is only the second year for this fashion ceremony. The DANSK awards were started in 2008 to promote and honor the achievements of the Danish fashion industry. At last year's inaugural ceremony, Freja won in the same category and showed up in a black suit to pick up her award. I love how she stayed true to her personal style and eschewed the typical tight, mini-dress that most other models turn to for red carpet events.


From what I can gather browsing through the official site, a panel of judges determines the winners. Hopefully they aren't opposed to having repeat winners because Freja should clearly win again if the criteria is modeling work. She's had a ton of editorials in all the top magazines, a few covers, and decent campaigns for Karl Lagerfeld and Roberto Cavalli. No offense to them, but Charlotte and Agnete's work is no where near Freja's in terms of caliber and visibility.

Agnete Hegelund


Charlotte Høyer

If you can understand Danish, here is a cute interview from last year with Freja and Mathias (who won Danish Male Model of the Year) talking about the awards:


The ceremony is being held on May 20th, so keep your fingers crossed that Freja wins so we can get some new pictures of her! She also deserves to win so that's the real reason you should keep your fingers crossed.

Image Credits: nymag.com, Freja's thread at tFS