A Contributor

Here's a little addendum to the Interview Magazine editorial I just posted. Continuing on with the trend of model emerging as a personality in her own right, Freja's featured in the "contributors" section of the magazine:

Even if the model appears in the main editorial, she doesn't always get this spotlight. In fact, it's more a rarity than a common occurrence. I think the models that get this feature are ones like Kate Moss, Lara Stone and Daria Werbowy. So no matter how inconsequential something like this may seem, I think it's a pretty big deal and speaks loudly of Freja's rising status as a model.

Image Credits: My Scan

The Beauty of Modern Love

Continuing on her path towards utter domination, Freja has a magnificent editorial in Interview to cap off this whirlwind of a month:

Modern Love
Interview Magazine August 2010
Ph: Craig McDean
Styling: Karl Templer
Other Models: Dan Kling
Casting: Michelle Lee @ KCD

This is just a beautiful story perfect for some escapism. You can lose yourself in the narrative and let the portrayed emotions wash over you. This is as sentimental and delicate as we've ever seen Freja. It's the type of fashion story that seeps into your consciousness slowly, imbuing your mind with thoughts of loves lost, loves who never were, and loves who could have been.

This is so beautiful because of these implied emotions. Love stories have been done many times over in fashion editorials, but when it's done right it hits an emotional chord that makes us forget that what we're seeing has been seen before. Old associations become new, powerful and very raw again.

McDean/Freja is most definitely my new favorite photographer/model combination. The work Freja has done under the scrutiny of his lens has been some of her best. It's been the work that stands out in my mind as superb, and when I think back on the year that was 2010, I'll inevitably return to their collaborations.

There come times when I think I've seen it all in regards to Freja, but then she surprises and delights me with facets and subtleties of her modeling I never knew existed. Whether it's the intensity and sheer dexterity she displayed in Tough Ballerina, or the delicacy and wistful contentment she displays in this story; it's clear to me that her best editorial work happens under McDean's guidance. Feel free to argue with me on that point but you'll be hard pressed to sway my opinion. Oh, and how about giving it up for Michelle Lee? Kudos to her for the brilliant casting and for envisioning Freja in a role most other people wouldn't or couldn't envision.

Freja plays the role here convincingly, and with aplomb. The chemistry she has with Dan is palpable and they could have fooled me. Not to mention they share eerily similar features and have the same type of presence, making the role of lovers that much more distinguished, albeit a little disturbing. I'm always surprised by people who are surprised to see Freja express any type of femininity. The type she displays here is the kind that's ever so slightly tinged with an undertone of modern androgyny (which is itself present in a good majority of models working today), and I think this is what has defined the better part of her career save for a few seasons. However, I suppose that once you cut off your hair and become the poster child for androgynous, rebel bad girl, you can't easily shake that stereotype even if the work you've been doing for over a year is completely counter to that old meme.

Anyway, no boyishness from Freja to be seen anywhere on these pages. All I see is a woman and a model growing into her own self and being allowed to express a different aspect of that self that she might otherwise never get to express. And isn't that what modeling is about? Successfully taking on different roles, but never completely losing yourself in the process? If so, then Freja is most certainly one of the best and her number 2 rank on models.com proves it.

Image Credits: My scans

ANDREA JANKE lovin The Scent of Amber by ETRO

The Scent of Amber by ETRO


"Set in a Wunderkammer perfumed with amber and absinthe, the new ETRO collection for AW 2010/2011 will appeal to refined and versatile collector whose taste inclines to an informal luxury, wrapped in the voluptuous caress of D'Annunzio-style robes and flowing kimonos. ...

 ... A spell from which emerges a sensual and hierac woman who crosses the grand portal into the new. An intellectually sharp and sensitive woman who mixes the glamour of Diana Vreeland with the high brow charm of Peggy Guggenheim. ...

... Independent, cultured and self-willed she travels with exotic memories infused by the uplifting scent of amber. The orient becomes a point of departure for an existential renewal, the ideal place to rediscover her real identity. ... 

... The tweed pencil skirt of the suit with neo-colonial allure falls below the knee and alternates with wrapover effect of the draped version, embracing a softness that favours lightweight yet corporeal and stretch fabrics. Like the satin evening dresses with tone-on-tone soutache embroideries or the silk drapp, perfect to set off the new season's print, placed like tattoos, a natural alternative to the classic all-over. ...

... Everything flows on a river of read lacquer to enrich a palette already vibrant with the shades of semi-precious stones: emerald, jade, amber. ...

... Etro unveils a new interpretation of the Paisley motif, introducing sacred symbols such as dragons, to bring strength and fortune to those who wear them, and totems influenced by the suggestive iconography of the samurai. ...

Source: Photos Style.com; Marcio Madeira, FirstView.com
Editorial by Etro

http://www.etro.com

"... this was possibly the collection in which Veronica Etro had taken the house heritage in paisley and chinoiserie fabrics and most successfully integrated them into fashion. The paisley motifs were separated out and flattering placed in clusters riding on the flanks of pencil skirts or in the bodice of high-waisted dresses. ...That gave the cue for some great jewelry, including Cleopatra-like neckpieces, worn on sweaters with chic navy caban coats and cropped pants. Other elements were chinoiserie-quilted jackets, cheongsam blouses, and kimono gowns ..." 

Source: Style.com, Editorial by Sarah Mower                    

Portraits

We have our first look at Freja's role in the Balenciaga F/W 10.11 campaign:

I really think I love this. If it looks this eye catching in these low-res images, then I can only imagine how great it will look in the magazines. Things always look better in print, especially Balenciaga ads that seem to be made with the two page magazine format in mind. Remember last season's cut and paste job? Perfect example of how to engage readers by utilizing the inherent qualities of the format at hand. Not everyone liked the ads visually, but as tactile and tangible pages, I felt they were immensely successful.

Anyway, I also really love the unconventional model choices. Each girl is unique enough on her own that you really don't think they will all mesh well together to create one coherent campaign. But when you see the full set of images, you begin to understand that it's their quirks that bind them together. It's like one magnificent family portrait series. The focus on each girl is so serious and intense that it feels like a psychological study. And even though the aesthetics are nothing alike, I get a sense of Johannes Vermeer and his portrait work. I feel it most in the quiet gravity of the atmosphere and the heavy presence of the individual persons. In the following comparison, the use of clothing is of particular interest.

Maybe I'm the only one that sees any relation, but I do. It's by no means obvious; just more about the feeling I get, the response I have and the associations my minds draws up. Modern day women wearing very modern clothes, yet posed and captured in such traditional ways. It's this collision (no pun intended) of old and new, traditional and progressive, classic and modern, that makes these images quite captivating. But enough analyzing for now. I can't wait to see these in HQ!

In other news, if you want to read a great piece of writing on Freja and the impact of her latest VP editorial, please check out Fashion Does It Better. It's thoughtful, beautiful and it really says it all.

"In the recent rush for breaking the rules or boundaries, many actually miss the start and often forget that the actual backbone of fashion (and fashion photography) is its ability to let one's face and body express and feelings explode."

When I read something like this I feel refreshed and inspired again by the insight and intelligence that fashion is capable of breeding.

Image Credits: balenciaga.com via tFS member tarsha, artnet.com

Coverage

I find it amusing and comical that the latest fashion "story" to break on all the fashion sites is about the appearance of the same Miu Miu F/W 10.11 dress on three different magazine covers for August, one of those covers being Freja's Vogue UK. The story broke on the Guardian Sunday, and by today it seems like every major site has picked up coverage of the story:

Coco Perez
Daily Mail
Fab Sugar
Fashionista
Huffington Post
NYMag's The Cut
Styleite
Stylist
The Frisky
The Telegraph

At first I thought this was all pretty ridiculous and being blown completely out of proportion (Not to mention that's it not even the exact same dress on all three covers, but two similar versions as shown above). I still think this is all pretty ludicrous, but now I also think there is a huge plus side to this regarding Freja. Her Vogue UK cover is getting free press all over the internet and people who aren't usually exposed to Vogue UK are seeing it....a lot, over and over especially if they read a lot of fashion sites. It's an attractive and enticing enough cover that it will probably get lots more people asking "who's that girl?"

I'm not so naive to think that Freja is popular enough to be considered a mainstream, household name model. 99.9% of the US population can't identify the models in the ads of their magazines, nor are they frequent visitors to tFS. So something like this, no matter how trivial and ridiculous it may seem to me, definitely helps in terms of exposure and good press coverage for a model like Freja. Especially right now as her star seems to be rising even higher. And if all of this leads to more copies of Vogue UK being bought both here in the US and abroad, then maybe Freja will land another cover in the future. And maybe more magazines will start to put models more frequently on their covers. For we can all bitch and moan as much as we want to about celebrities on magazines covers, but it's the numbers and the money that speak the loudest.

There is a silver lining to all things, so I say to all the fashion sites out there: keep re-posting this story over and over again! You're not going to win a Pulitzer for groundbreaking news, but you'll be helping out our favorite model. :)

Image Credits: guardian.co.uk, style.com

ANDREA JANKE - The Fine Art of Accessory

ANDREA JANKE lovin GIVENCHY 

                  "The buzz around Givenchy has become palpable. Five Years into his tenure in the house, Riccardo Tisci is at the point where he's proved himself in ready-to-wear, and now he's hitting his stride in couture..."  (Sarah Mower, VOGUE)

GIVENCHY Summer 2010 Couture

http://www.givenchy.com

Source: Style.com; Photo: Courtesy of Givenchy

Get more impresssions of the fabulous GIVENCHY Fall 2010 Couture 'The Bone Collection' by following my Blog -

Covered

It's been a fantastic year so far and it's only July (or already July depending on how you look at it). We have 6 more months and another show season to get through before we can definitively say that Freja is the model of the year. But with a Vogue Italia cover by Meisel, 6 FW1011 campaigns (including an unprecedented 5th run as a Chanel girl), a move up the models.com rankings to number 2, and 3 covers for the month of August (two of them for major market Vogues) on her list of accomplishment, it seems like Freja is leaving all other models in the dust.

It was only about one year ago when Freja began her rapid climb back to the top of the industry. She had 5 campaigns for the FW0910 season, and the month of September 2009 produced a major uptick in her editorial work that has not seemed to slow down yet. But if you would have asked me a year ago what I thought about Freja's career prospects, I wouldn't have been very optimistic. I mean, how often do you see a model having the best moment of her career five years and 11 show seasons after her debut? Sure, you get small comebacks here and there, but nothing to the degree of Freja's revival in all aspects of the industry. Whether it's runway, editorial or campaign work, Freja is there at the highest levels. She's even being interviewed and spotlighted as a model/fashion figure/celebrity in her own right.

So I know the who, what, where and when, but I have no clue as to the why. And frankly I couldn't care less as long as Freja stays consistent (which I know is a lot to ask from an industry that feeds off constant change). Maybe it was Meisel's blessing that finally did it, or the move to New York that made Freja more accessible to clients. Maybe it was the longer length of her hair, or maybe it was a just a private decision influenced by personal matters. We'll never know the cause (and it really isn't our place to know), but at least we get to reap the benefits. So enjoy the versatility, elegance and beauty of Freja's covers for the year (so far):

More to come? Your guess is as good as mine. I've underestimated Freja before so......

Image Credits: Scans by tFS members elsaskywalker, Diciassette (17), PENG, vogue28, fashion_screen livejournal, vogue.co.uk, relay.fr, book.interpark.com