REMIX 2011 Fashion Show At VISIONNAIRE

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Visions Of Fur by Cavalli, Guliya Baykieva, Fendi and Lulzim Gashi - REMIX 2011 Award
 
The German Fur Institution (Deutsches Pelz Institut), as supporting IFTF Member association, nominated Guliya Baykieva and Lulzim Gashi representing Germany for the 8. IFTF International Fur Design Competition REMIX 2011, which will be awarded for the occasion of MIFUR International Fur and Leather Exhibition held from 6th to 9th March, 2011 in Milan.

The REMIX 2011 winners will presenting their fur-styles March 7th, 2011, 8:00 PM, at the REMIX Fashion Show, Espace VISIONNAIRE, Piazza Cavour 3, Milan.

 Roberto Cavalli Winter 2012

Mercedes-Benz Fashion Week Milan

 http://www.visionnairemilano.com/

IPE/Cavallli

 LIGHTS ECHO By Guliya Baykieva

Guliya Baykieva 

The young Russian designer Guliya Baykieva lives since 5 years in Germany. After several years of studies in technology and clothing industry, graduated Process Enginer of Clothing Industry, College of Technology and Cloth Design, Ufa, Russian Federation, Guliya continued her qualifications since September 2011 at the AMD Academy Fashion and Design, Düsseldorf, 2009 participating to internships at Giles Descon and Louise Goldin, London. 

Already 2009 Guliya Baykieva was awarded with the 
REMIX 2009 Third place

"The word 'different' is conducting my fashion philosophy", says Guliya Baykieva. "Thereto, I'm strongly influenced by Modern Art and Architecture. I love subdued urban colours, with a subtle organic sway", said Guliya Baykiev

Competition style designed by Guliya Baykieva representing 
Deutsches Pelz Institut at 
8. IFTF International Fur Design Competition - REMIX 2011

Short asymmetrical, draped fur coat made out of AMERICAN LEGEND 'Lutetia' Blue-Iris velvet minks, mink stripes and high quality leather combination by Guliya Baykieva

Sketch by Guliya Baykieva
http://www.lightsecho.blogspot.com by Guliya Baykieva

Photo Credit by Claudio Overio

Model Alisa Ziegenfeuter

Source: Deutsches Pelz Institut

Corporate Partners to Gulyia Baykieva:

Furrier: Slupinksi, Königsallee 92, D-40212 Düsseldorf

Furs by Mayer & Cie. AG, Düssseldorfer Str. 1-7, D-60329 Frankfurt

FENDI Winter 2010 by Karl Lagerfeld

Mercedes-Benz Fashion Week Milan

Moderne And Feminine By Lulzim Gashi

As second competitor for the 8. IFTF International Fur Design Competition REMIX 2011 the young Kosovo designer Lulzim Gashi represents the German Fur Institution (Deutsches Pelz Institut). Gashi, student at the Fashion University Holzenbecher, Stuttgart, created a feminine fur coat made of sheared weasel with green-dyed fox collar and cuffs with Balmain-inspired shoulders reflecting the new elegance combined with modernity.

Sketch by Lulzim Gashi

Photo Credit byLulzim Gashi

Source: Deutsches Pelz Institut

Corporate Partners to Lulzim Gashi:

Furrier: Ralf Montagé, Neuffenstr. 22, 71638 Ludwigsburg
http://pelze-undmehr-montagne.de

Furs by Heinz Gärtner and Gaff, Frankfurt

Re-view | REMIX 2010 Award Fashion Show

Source: http://www.youtube/Myfurstyle

Roberto Cavalli Winter 2012

Mercedes-Benz Fashion Week Fall/Winter 2011/12

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Now, The Clutch By Salvatore Ferragamo

Reviewing all Milan Fashion Week collections by selecting my special 'Look Of The Day', and you might now that I'm an 'Accessory-Victim', designing myself an high-end accessory-line branded 'ANDREA JANKE', I was fallen 'up-to-the-earth' for those wonderful clutch-styles by Salvatore Ferragamo's creative director Massimiliano Giornetti ... Indeed, the whole collection is very elegant with a lot of  'Pied-de-Poule' in black-and-white color shades beyond extraordinaires bluish-dark laced evening gowns, ... but this will be another post!  

Now, The Clutch By Salvatore Ferragamo

Salvatore Ferragamo Winter 2012

Mercedes-Benz Fashion Week Milan

Photography by Marcio Madeira via VOGUE

Fashion-styles selection and editorial by ANDREA JANKE 

Around the World with Ads

Not only can you see Freja in the pages of mainstream magazines ads for Chanel, Louis Vuitton and Valentino; you can also see her all over the world in ads for regional fashion brands. She has Brasil, Japan and Korea covered with ad campaigns for Santa Lolla, AZUL by moussy, and Obzee respectively.

Pictures come courtesy of tFS and the fans over there with great sleuthing skills:

Santa Lolla (Brasil)

It's so rare to see Freja play the glamorous vamp. This isn't my favorite campaign out of the three, but I respect her uninhibited attitude here. I do find it strange that in order to sell shoes to women, this brand is using a....naked woman. Maybe the difference between marketing to men and marketing to women lies in the model choice. For men, it would have been someone like Candice Swanepoel because it's all about the body. For women, I guess it's Freja because it's all about the attitude, the empowerment and a different kind of sex appeal.


AZUL by moussy (Japan)

Take away Cole Mohr and this would be a simple, beautiful and appealing campaign. Add Cole Mohr and......well, no comment. Freja looks great, and I love her hair here. Although I do feel like buying her a shirt.


Obzee (Korea)

This is my favorite campaign out of the three. You can't beat clean, sleek, modern femininity.

Now that we've traveled the world and back, which campaign is your favorite? And why? I challenge anyone who looks at all three campaigns above to tell me that Freja isn't versatile or capable of a wide spectrum of looks. Those who think she's just androgynous or masculine or tough looking clearly don't pay any attention to the work she consistently puts out. They have an idea of the kind of model Freja is and they can't be bothered to look beyond that idea to the reality of her existence. It takes great subtlety and mastery of skill to be able to go from lounging naked on a couch, to frolicking with Cole Mohr, to power-posing with Amanda Laine with the same believability and effortlessness. That's a true model for you and that's why Freja's still working and kicking ass to this day.

After a quiet few weeks filled with much speculation and no realizations, it's nice to see that Freja fans finally have something concrete to talk about once again.

Image Credits: santalolla.com.br via tFS member locofoco, azul-m.com via tFS member candlebougie, obzee.com via tFS member jess93