Monday, May 18, 2009

Heavy Lifting

Whoever said that modeling was easy never had to lift a Prada bag. Models have a pretty tough life. Not only do they have to be super tall, beautiful and stylish; apparently, they also have to have muscles of steel. I guess designers must stuff those things with bricks or something.



Hold on Freja. You've got it!

Image Credits: fashionmag.com

Saturday, May 16, 2009

Freidi

Take a look at the fabulous duo staring in the upcoming Chanel campaign.



Freja and Heidi seem to have great chemistry. Even though we don't have too many photos of them together, the ones we do have are extremely playful and hilarious.





Their looks compliment each other beautifully, and they photograph so well together. They're both with IMG so I'm betting they're friends, along with the cadre of other top IMG girls like Lily and Lara.



Freja and Heidi seem so comfortable with each other. There is a familiarity present between the two of them, so I hope this means good results for the Chanel campaign.



I'm just dying for images to come out because I just can't wait to see what the finished product will look like. We know it was shot up in Karl's Vermont house, so I wonder what we should expect?



Freja and Heidi swinging from the rafters of a barn? Freja and Heidi standing in a room surrounded by Ben and Jerry's ice cream, maple syrup and Vermont Cabot cheese? Freja and Heidi playing around the house while Baptiste lurks menancingly in the background a la Brad in the Chanel FW0708 campaign? Probably not, but it is fun to guess. I'd love to hear yours in the comments.

Image Credits: fashionactive, imaxtree, style.com

Friday, May 15, 2009

Back to the 90s


Thanks to a tip I got, here is a picture of Freja from 1994. It was posted on her official site. The nose, dimple and smile are unmistakable. And I'm quite surprised the hair is blond! Very cute.

So I guess this means the official site is really legit, eh?

Image Credits: frejabeha.com

Inspiration

I could not get yesterday's Chanel Cruise collection out of my head. After I had a chance to digest the images, the styling and mood of show really struck a chord with me and I decided to do a little research about Karl's inspiration.

Before the show even happened, word was already making its way around the blogosphere about what to expect. We learned from style.com to look for something reminiscent of Peggy Guggenheim. Vogue.co.uk told us to imagine a collection inspired by 1930's Venetian high society. After the images came out, it was clear to me that Karl was more inspired by the later.




All of the models came down the runway in wigs and makeup clearly inspired by Marchesa Casati, an early 20th century eccentric Italian heiress who lived in the Palazzo Venier dei Leoni located on the Grand Canal in Venice, the city where the Chanel show took place. Fittingly enough, in the late 1940s the Palazzo Venier dei Leoni became home to Peggy Guggenheim, and it is now the current home of the Peggy Guggenheim Collection of early 20th century European and American art.

When you take the time to research things you begin to see that everything is really connected. Marches Casati is not new to the fashion conscious as she also served as inspiration to John Galliano's Haute Couture SS98 Christian Dior collection.



She was known for her vibrant red hair, white powdered face, kohl-lined eyes and vermilion red lips. Once you realize this, the reference is just unmistakable.

(Edita Vilkeviciute)


You have to give credit to Karl for taking a theme and running with it. Whether it's the tropical luxury of Miami beach or the Russian nights of Moscow, Karl makes his inspirations very clear. This is exactly the kind of escapism that I think we all need at the moment. We couldn't be there sitting on deck chairs at Lido beach, but we could all certainly feel the atmosphere through the models, makeup and clothes.

(HQs)


One last note about the degree to which everything is connected: Casati lead a very lavish lifestyle as part of Venetian high society. She eventually amassed a great deal of debt and had to auction off her personal items, and rumor has it Coco Chanel herself was a bidder in the auction.

Image Credits: amazon.com, designhistory.org, fashionologie

Thursday, May 14, 2009

On the Boardwalk in Venice



So what do you think? I'm loving the two outfits, but I'm not feeling that hair. Although I suppose that in context it works because I get that high society vibe circa the Peggy Guggenheim era, which is what Karl was going for.

Anyway, I'm happy Freja walked and I hope this means a good turnout for her during the upcoming SS10 season. Freja has missed parts of the last two SS seasons in a row and I'm just hoping history doesn't repeat itself. At least we're off to a nice start here.

Image Credits: WWD

Wednesday, May 13, 2009

Any Sightings in Venice?

The Chanel Cruise show in Venice is happening tomorrow and I bet we're all wondering the same thing. Will Freja be there? At this point, your guess is as good as mine. The last time she walked a Cruise show for Karl was back during the Spring/Summer 2007 Resort show. You can see pictures in this post. Other than that, Freja has not typically walked this runway so it's hard to know whether she'll be present tomorrow.

History doesn't seem to be on our side since Freja has not walked in the last two Cruise shows. However, I think that Karl would want her walking this runway considering that she is one of the current Chanel campaign girls along with Heidi Mount. And Heidi appears to be in Venice already. So maybe we can be hopeful!

Afterall, Freja missed three Chanel Haute Couture shows in a row before she came back to open and close the SS09 Haute Couture show. At this point all we can do is wait and see. In case you are interested there are teaser videos up on the Chanel site, but they're nothing to get in a fuss over. Just some scenic video shots around Venice featuring the canals and water. And here are some pictures of Karl's luggage and his mode of transport in Venice. You gotta admit, the man travels in style.





Image Credits: fashionologie

Tuesday, May 12, 2009

Fall Into the Gap

This season is turning out to be quite the big one for Freja in terms of campaigns. We just got news that she will be in the upcoming FW0910 Gap ads, thanks to kimair over at tFS. So now you can ad Gap to an impressive list that already includes Chanel and Gucci. All three are very big names within the fashion industry, and they run the gamut from high end to mass-consumer fashion.

Can you call this a comeback? I mean, Freja never really left the fashion conscious aside from missing a few catwalks here and there. And granted, her campaign count last season wasn't the highest, but she's always had steady editorial work and some campaigns each season. So maybe this is a resurgence?

Last year Freja seemed to be pigeon-holed as the androgynous girl. Anytime someone was shooting something that needed a masculine edge, Freja seemed to get the job and to be honest, it was growing tiresome. I felt that her potential and versatility were being stifled by the bad-girl image that comes along with chopping off your hair and getting multiple, visible tattoos. But maybe this Gap campaign is signaling a shifting role for Freja within the industry--a role that sees her returning to the commercial sphere that she first occupied when she started her career, as that was the last time she had a Gap campaign.

Yet this commercial role does not preclude her involvement in high fashion. One of my favorite aspects about Freja is that her face adapts to both extremes of the fashion industry so beautifully. She can stand out enough to sell high end clothing in the pages of Vogue Italia. And she can exude the commercial appeal that brands like Gap depend upon in order to sell to a wide audience. Her campaign list this season is absolutely proof positive of this.

So yes, definitely a resurgence! A clear statement to the industry that says Freja is more than androgyny and tattoos. Now the question in my mind is, who is behind all of this? Is Freja the active agent of this change, or is it her agency? Times are definitely tough, and there is no doubt that Freja is one of the top girls and therefore one of the top money-makers at IMG. We all noticed last season that she appeared to be growing her hair out, and longer hair usually means more commercial viability. Do I sense some pressure from the top? Especially during this recession where it seems like not a day goes by without news of a store closing, a magazine folding, or a brand downsizing? It's no secret that Freja is a fan of shorter hair and that she had been wanting to cut hers off for a very long time before she actually did.

But enough of my postulating now. Maybe I'm just full of shit. Sometimes I'm just a jumble of thoughts and you, dear readers of this blog, are the unfortunate victims of my verbosity. If you've made it this far you definitely deserve these old Gap campaign pictures.






Image Credits: All taken from Freja's old thread at tFS