Tuesday, September 1, 2009

Showcards? Really?



IMG's showcards are out. Although, looking at the whole bunch, I have a hard time believing these are actually it. They look like they were put together last minute by an intern who used Photoshop and pictures from all the girls' tFS threads. Most of the cards, including Freja's, use a newer picture. Lara and Sasha's cards even feature their latest September covers that came out not too long ago. None of the cards are in color and they're all missing model measurements, a crucial component of the showcard. This is why I think these cards were a rush job, cobbled together as an afterthought.

Maybe these are just temporary showcards? Is there even such a thing? IMG usually puts out decent ones. They're not on the level of Supreme's, but I don't think anyone expects them to be. I guess I'm just confused because I thought they'd look better than this. With the quantity of high profile models on their roster, you'd think IMG would invest a little more in making their showcards. Or is it precisely for that reason why they don't? They're already so successful that showcards are a mere formality now?

Anyway, the cards remind me of this old models feature in Vogue Paris. Similar graphics and feel. Do you see it?


Just some final notes:
-Cato has moved up to the Women's board. I guess doing Models.Live helped her more than it helped Madeline and Austria who don't even have showcards and are both still on the Development board.
-Caroline Trentini makes her IMG showcard debut.
-Daria has no card. I guess I can stop hoping that she'll make a runway comeback.
-There are some great new faces who I'll be keeping my eyes on, but I'm putting my money on Bara for a breakout season.




Image Credits: imgmodels.com

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