One thing I can say for sure is that I'm happy Freja is more prominently featured this time around with a few solo shots. Last season she was clearly playing second-fiddle to Heidi Mount. I thought it would be the same for this season when I heard Claudia would star as well. I was afraid Freja was going to be relegated to the back, essentially becoming the female equivalent of Baptiste (formerly Brad Kroenig) i.e. written off merely as one of Karl's favs.
Not all the images have been released and we probably won't see the whole set (eyewear, accessories) until much later, but things look good albeit a tad straightforward for my taste. There doesn't seem to be as much to analyze and grab your attention like there was in last season's first campaign image saturated with Victorian, lesbian undertones. Nevertheless, this campaign is aesthetically satisfying and Freja looks beautiful.
I'm always surprised at how well she fits the current Chanel image. Especially because I've traditionally associated the brand with an older woman (blame it on the pervasive tweed and the way Chanel No. 5 smells like an old lady), yet Freja is so young and edgy. Goes to show you that sometimes the unexpected works out better than you could have ever hoped for. The location is gorgeous too. And I really like how the grittiness and history of Buenos Aires contrasts with the glamor of the clothes.
Your thoughts? Do you like it? Hate it? Unless the rest of the images are completely and surprisingly wonderful, I feel neutral towards this campaign overall. It's nice looking and I'm glad Freja's in it and getting more exposure, but it's kind of boring. Maybe I was just expecting more considering the show we got on the runway...although, I can see how it would be pretty hard to top that.
Image Credits: scans by bwgreyscale member fearless123, lebook.com via tFS member ThiagoMello
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