Friday, October 22, 2010

Repeat Performances

Just some quick thoughts for a Friday morning. As of today, Freja has appeared in five consecutive issues of Vogue Paris. After a dry spell dating back to April of 2008 (when she appeared in the top models supplement) that was only finally broken this past February, Freja has suddenly become Carine's new Daria with two editorials in the just released November issue.

So that's nearly two years without an appearance in the pages of the magazine, and now we're at five issues in a row, seven editorials and a cover to boot? Wow, talk about the tides changing. As fans I know that we're all thrilled, but I think this is just more proof of fashion's fickle tendencies. We tend to forget about that when we're caught up in the excitement of the moment. It's like, "Yay, Freja has a whole bunch of eds. Yay, Carine loves her!" Well, Carine loves her now but how long can this last? Nearly two years (from April 2008 to February 2010) without an editorial. Where was the love then? Do we all have goldfish memories?

Sorry to be such a stick in the mud, but I think it's important to exercise caution and have realistic expectations, especially when we're dealing with an industry built upon a foundation of changing seasons, trends, moments and models. If we get another five consecutive issues, then I'll be very happy to eat my own words. :) On an unrelated note, who else is thrilled that Freja's finally working with Hedi Slimane!? More on that to come later.....

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