Campaign Videos

It's a video day today. We have three new videos to go with some of Freja's recent campaigns. First, thanks to a lovely anonymous commenter on the previous post (thank you!), a new Harry Winston behind the scenes campaign video has surfaced:

This videos accompanies the gorgeous and cheerful print campaign that was released late last year. Freja is just as cheerful and radiant on film as she is in the campaign images. Definitely a nice treat for any Freja fan, especially since we get a rare glimpse of her lighter side, with a cute baby and yummy looking cake thrown in for good measure.

The second two videos are part of Freja's recent ad venture with H&M. We already saw two videos featuring Freja in dresses, and now we have this one featuring her in trousers alongside Anne and Martha:

The last video is part of H&M's newly released "The Pants Collection" campaign:

Freja looks particularly great in this video. She's charming, effusive, quirky, and spontaneous. She looks just as comfortable dancing around in those pants as she does strutting down the street in her boots and leather jacket. She's come a long way this past year and I'm just so happy that I get to witness this change in her career direction because it's what I've been longing for. No longer pigeonholed, but instead exploring new avenues, new opportunities and new expressions of her many sides: feminine, commercial, mature, modern, and playful.

Freja is indeed the girl that can seemingly do everything and anything. Her career seems to have rebirths and rejuvenations just as often as she cuts and changes her hair. So where will we be in a year? I have absolutely no idea, but I'm betting that it will be somewhere new, exciting and unexpected. :)

Image Credits: hm.com
Video Credits: Harrywinston Youtube channel, hm.com