Monday, March 8, 2010

Dominance

If you've been keeping track, Freja's opened and/or closed 13 shows so far this season. She's coming awfully close to her SS07 season's career best of opening and/or closing for 17 different shows. This dominance on the runway is completely amazing and more than a little mind boggling. It's not like Freja's the new "it" girl. This is her 11th season now, which is ancient in modeling time. And it's not like she's still walking 5 shows a day. Her opening and closing rate is even more impressive when you consider the relatively small number of shows she's done, as compared to a girl like Jac who's done a lot more. I can't even begin to come up with a reason for all of this, so all I'm going to say is wow.....just wow.

This dominance isn't just limited to the runway though. It's extends into magazines as well. Freja's final "March Magazine Madness" editorial count comes to 6 and 1 cover. It's 8 and 2 covers if you count the seasonal editions of Purple and Numero Homme. Think about how ridiculous those numbers are for one month's worth of magazines! Freja has literally been bursting off the pages of all the major pubs: Vogue US, Vogue Italia, Vogue UK, Vogue Nippon, Vogue China, and W Magazine. The only major one that's missing from that list is Vogue Paris, but she had that covered in February. And the work just keeps coming with an upcoming editorial in the April 2010 issue of Vogue UK. Amazing, and tiring. Hopefully this all translates into some good campaigns for the FW1011 season.

After coming out of nowhere with 5 campaigns during the FW0910 season, Freja only scored Chanel during the SS10 season. Ha...listen to me. Only Chanel? Having a Chanel campaign would be any model's dream, and I talk like Freja had to settle for it. I shouldn't be so greedy and obnoxious sounding. Anyway, having lots of runway and print work is good, but campaigns are what matter in terms of model money and status. So I really hope that all of Freja's hard work during the past few months is not all for naught, and that she is well rewarded. Frankly speaking, I would be thrilled if she only booked Chanel again, because holding that campaign 3 seasons in a row (5 times total) is unheard of. Come on Karl, don't let me down now! I know I like to give you shit, but it's all in the name of love. I know you've been Freja's biggest supporter throughout her career so please don't stop now.

But of course, I can't help but to hope for some other campaign. Something new. Something unexpected. Something wonderful. And I think it could be possible now that Meisel is photographing Freja. I want to throw out some brand names, but I'm going to restrain myself because it's way too early to be speculating about campaigns and I don't want to jinx anything....although it's not like I have that kind of power. Anyway, if you're willing to take the risk, I'd love to hear your campaign wishes for Freja. ;) And we only have two days left to see if Freja can break her own record of openings/closings, so savor the moments because FW will be over before you know it!

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