In Two Minutes

I saw this backstage video from the SS10 Isabel Marant show and felt that it perfectly captured the range of emotions and feelings associated with putting on a runway show. In a neat little two minute package, we get to experience the calm before the storm, then the gradual rumbling of activity as the models are prepped, then the frenzy that occurs backstage as those models rush about to change, then the elation and utter joy that the end of the show brings.

Glimpses of Freja are present throughout, but I particularly like this video because it shows us an aspect of fashion shows that we rarely get to see. You always hear about how crazy it gets backstage as a show is going on, but this is the first video that's actually given me some sense of that. And I'm sure that sense is heightened at least ten times in real life. All the running around, the reckless abandon with which you have to approach changing in public, all those people prodding, poking and invading your personal space...

So at the end of the day, I think it would do us all well if we remembered that models are just doing a job and fashion is just a business that comes with it's own stresses, trails and tribulations. The glamor is what we're allowed to see (or maybe just what we choose to see) but the other aspects are there. You just have to dig around a little to find them.