You can see Freja, Tati and Jac hard at work posing and working those camera angles. Most of them time I always find behind the scenes stuff infinitely more interesting than the actual final product, and this is really no exception. The film is in color and you get to experience that lovely dimension here, while it was sadly lacking in the print ads. We also lost a lot of the beauty and impact of the setting. Up until this campaign, the Valentino headquarters located in the Palace Vendôme had never been privy to public eyes. Did you see the gilded gold mirrors and marble busts? That kind of stuff is amazing, and color images would have done more justice to their beauty and history. I just think that if you're going to debut a place with such history behind it to the public eye, you should execute it with more venerability and deference.
-Freja is the face of two different Korean brands this season. Full image sets have been released and you can see them in their entirety at tFS. Small previews below:
ab.f.z
SJ SJ
Freja looks beautiful as always, but there is nothing groundbreaking going on here. And frankly, that isn't what I expect from foreign campaigns. The brands who can afford to hire international models like Freja are usually pretty commercial and mass-market in their respective countries. And when you deal with mass-market you deal with straightforward, broad appeal. No boundaries pushed, no predilections offended. You're trying to sell clothes to as many people as possible, and when you're not aiming for a very particular section of the population, you're aiming for the biggest chunk of it. Exclusive vs inclusive. Specific vs broad. High fashion vs mass market. Funny how Freja is seemingly considered commercial in Korea, while here in the US she's seen as more of an edgy, fringe model. Go figure.
Image Credits: ab.f.z via tFS members Jet luk, sj-sj.co.kr via tFS members candlebougie
-Freja is the face of two different Korean brands this season. Full image sets have been released and you can see them in their entirety at tFS. Small previews below:
ab.f.z
SJ SJ
Freja looks beautiful as always, but there is nothing groundbreaking going on here. And frankly, that isn't what I expect from foreign campaigns. The brands who can afford to hire international models like Freja are usually pretty commercial and mass-market in their respective countries. And when you deal with mass-market you deal with straightforward, broad appeal. No boundaries pushed, no predilections offended. You're trying to sell clothes to as many people as possible, and when you're not aiming for a very particular section of the population, you're aiming for the biggest chunk of it. Exclusive vs inclusive. Specific vs broad. High fashion vs mass market. Funny how Freja is seemingly considered commercial in Korea, while here in the US she's seen as more of an edgy, fringe model. Go figure.
Image Credits: ab.f.z via tFS members Jet luk, sj-sj.co.kr via tFS members candlebougie
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