Made in Sweden presented by Mercedes Benz
Drei Designerinnen - Camilla Norrback, Diana Orving und Ida Söstedt präsentieren ihre Kollektionen am 21. Januar 2011 um 15:00 Uhr in einer gemeinsamen Show am Bebelplatz, Berlin.
Als Titelsponsor der Mercedes Benz Fashion Week Stockholm bietet die Mercedes Benz Fashion Week den skandinavischen Designerinnen eine internationale Plattform zur Präsentation ihrer Entwürfe.
Fashion labels from Scandinavia are growing popularity. Particularly amongst hip boutiques and German style publications. In summer 2010, Mercedes Benz assumed title sponsor of Mercedes-Benz Fashion Week Stockholm. It was therefore logical to offer Scandinavian designers an international showcase for their work. This will be seen at Mercedes Benz Fashion Week Berlin in January.
Three designers to showcase Nordic Trends
Camilla Norrback interpretiert weibliche Kreationen mit klaren und lockeren Silhouetten - Refinery durch Drapierungen in Verbindung mit verspielten Details prägen einen romantisch-modernen Retro-Look.
On 21 January 2011 at 3pm, Camilla Norrback, Diana Orving and Ida Sjöstedt will present their latest creations in a joint show at the official venue in Berlin's Bebelplatz. Camilla Norrback combine sustainability with feminine modernity. The label stands for sustainable fashion using the finest eco-friendly materials, transformed into feminine pieces with clear lines and loose-fitting silhouettes. Tasteful draping and playful details give the classic cuts a romantic modern yet retro look. Camilla Norrback coined the term 'ecoluxury' in 2005, and it remains an ideal description of her style.
On 21 January 2011 at 3pm, Camilla Norrback, Diana Orving and Ida Sjöstedt will present their latest creations in a joint show at the official venue in Berlin's Bebelplatz. Camilla Norrback combine sustainability with feminine modernity. The label stands for sustainable fashion using the finest eco-friendly materials, transformed into feminine pieces with clear lines and loose-fitting silhouettes. Tasteful draping and playful details give the classic cuts a romantic modern yet retro look. Camilla Norrback coined the term 'ecoluxury' in 2005, and it remains an ideal description of her style.
Diana Orving's Mode ist geprägt von Kunst, Tanz und Bewegung. Drapierungen spielen gleichermaßen ein wichtige Rolle in ihren Designs, wie Volumina und verschiedene 'Layers'. Seit 2007 war sie für mehrere Designpreise nominiert und gewann den Max Factor Award.
Diana Orving's clothes are strongly influenced by art, dance and movement. Her unmistakeable designs are characterised by different layers, volume, and draped fabrics. She plays with structured textiles, shimmering effects and transparent elements to create compelling silhouettes. Since presenting her first collection in 2007, Orving has been nominated for several design awards, has won the Max Factor Award and was chosen to exhibit her work at the topshop Edit flagship store in London.
Ida Sjöstedt präsentierte ihre Kollektion erstmals 2001 in Stockholm. Ihr Studium absolvierte sie an der University of Westminster mit Auszeichnung. Mode als Spaß interpretieren Ida's Entwürfe, die sie regelmäßig auf der Mercedes Benz Fashion Week Stockholm und der Prêt-à-Porter Paris präsentiert.
Ida Sjöstedt presented her first collection in Stockholm during 2011. The trained fashion designer, who graduated with distinction from the University of Westminster (UK), designs fresh, relaxed pieces for women who see fashion as something fun and prefer a sexy, unconventional look. Ida Sjöstedt regularly exhibits at Mercedes-Benz Fashion Week Stockholm and in Paris during the ready-to-wear weeks.
Photo Credit and Press release
by Mercedes Benz Fashion Week Berlin
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