Valentino on Repeat

The new year brings more good news for Freja fans. She's returning as one of the faces of Valentino for their S/S 11 ad campaign shot by David Sims. You can see last season's campaign here.

"For their Spring 2011 ad campaign, Valentino’s Maria Grazia Chiuri and Pier Paolo Piccioli tapped three of the hottest models of the moment—Freja Beha Erichsen, Caroline Brasch Nielsen, and Julia Saner—to showcase their gossamer-light collection. David Sims shot the black-and-white images in Valentino Garavani’s Place Vendôme home—what the designers call “a poetic and ultra-chic Paris setting.” It is Sims’ second campaign for the house.

“These dreamy black-and-white shots show three different beauties, each with something unique,” Chiuri and Piccioli explain to Style.com. “This is a very feminine, stylish campaign, with a light, playful twist that reveals the Spring 2011 collection’s airy atmosphere and captures the brand’s lifestyle. In cinematic style, we wanted to tell the stories of three different women enjoying private moments in the comfort of their homes.”"

The only shot released so far features newcomer Julia Saner. Freja's and Caroline Brasch Nielsen's shots have yet to be released. This is the third major blue-chip campaign of the season for Freja, which is pretty amazing and shows us that her dominance appears to be continuing strong from 2010 into 2011. If you look at her track record, the SS seasons never seem to turn out as successful campaign wise when compared to the FW seasons. But that seems to be changing this time around. Now to see if this momentum will carry on into the F/W 11/12 runway season, or if Freja will begin to slow down like her peers (see Lily, Raquel, etc...)


Side Note: I know I'm behind on my emails and posting. I still haven't tackled the LV and Chanel campaigns....the Holiday's will do that to you. :) My apologies and I hope to get things back in order these upcoming weeks. Thanks for your e-mails, tips and patience, and Happy 2011!